what-is-telemarketing-definition-worth-knowing 

What is Telemarketing?

Telemarketing is a distribution tool, use the many companies with potentially interested parties to reach and attract new customers. Telemarketing is getting in touch with a potential customer over the phone. It could be an existing customer or a totally cold contact. Telemarketing takes place both in the end customer market (B2C) and in the business customer environment (B2B). Depending on the target group you want to operate in, there are strict rules for telemarketing in Germany. Unlike private customers, business customers can be purchase “cold” over the phone. About the exact legal situation, we will go into more details later.

Also Read: Global Marketing – Introduction, Types, and More

In the B2B market, telemarketing is still one of the most effective methods of acquiring customers. This frees you from the dependency on incoming inquiries, especially when they don’t come on your own, or when sales and service employees don’t have time to make cold calls and want to work even when the expected large order is again longer. Let’s hope. To sell a product or service to potential customers, the sales department needs presentation or sales meetings with potential customers and customers.

What do we Understand by Telemarketing?

Unfortunately, many attempts at dialogue lose meaning. Therefore, we would like to carry you closer to telemarketing as a dialogue-driven means of approaching the customer and guide you through some examples of how telemarketing works today:

Telemarketing is one of the most common methods of sales assistance. Audio visualization used to offer customers products or services, with a personal conversation on the phone to make an appointment or consult interests with selected addresses.

Telemarketing is suitable for direct selling or promoting products and services. In this way, advertising campaigns can be specifically strengthen and expanding. Market research and analysis is also a reason for conducting telemarketing measures.

And Telemarketing allows you to complete customer data, qualify addresses and enrich them with the right contacts, recognize potentials and organize qualified meetings for the sales force.

The Benefits of Telemarketing

B2B telemarketing has many advantages over other forms of direct marketing. Personal contact with stakeholders is one of the most effective marketing measures for customer acquisition. This is the only way to personally speak to potential customers and find out immediately if they are interested in a particular offer. Therefore, telemarketing is ideal as an effective sales support tool: you can reach thousands of potential customers in a very short time.

Customer objections and questions can be dealt with and answered immediately in direct dialogue. If interested, personalized documents will be sent to you, along with a follow-up phone meeting. Timely follow-up during a follow-up call is extremely important to continue the sales pitch and ensure that the information material sent has reached the right target person. The first questions can be discussing and optimally preparing client appointments can be arranging according to individually defined criteria.

As we know, service and proximity to the market are equally important. Like a good understanding of the wants and needs of your own target group. is a good way to meet these requirements. Telemarketing is, if used correctly, as effective as it is economical. And it allows direct interaction with the desired target group. Telephone communication offers the possibility of responding individually to the needs of the respective contact person. Determine potential needs and obtain additional information about the customer. If you are interested, you can send specific informational material. Make a tailored offer or organize a personal consultation on the client’s site.

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